Posts in FTC.
The final Federal Trade Commission (FTC) Green Guides were officially published in the October 11, 2012 Federal Register. View the newly revised Green Guides here: Federal Register - FTC Revised Green Guides For more information on environmental law topics, please contact one of the Burr & Forman team members for assistance. We are happy to answer any questions or concerns you may have.
Posted in: FTC, Regulations
On October 1, 2012, after many years of study and evaluations of several iterations, the Federal Trade Commission issued revised "Green Guides" targeting environmental marketing claims. The revised Green Guides include updates to the existing Guides and new sections on the use of carbon offsets, "green" certifications and seals, and renewable energy and renewable materials claims. The modified Guides warn against making broad, unqualified claims that a product is "environmentally friendly" or "eco-friendly", deeming these claims "nearly impossible to ...
Posted in: FTC, General Environmental Law