In an article published on Sept. 15, 2016 by Beverage Industry Magazine, Herndon and Sellers provide guidance to aspiring owners of craft breweries. They give insight on the legal issues surrounding this business practice, from choosing business plans and acquiring licenses to trademark protection. Herndon and Sellers provide a comprehensive guide to starting a business in the beer industry, as they explain the importance of choosing a good location and refining the hiring process.

"Owners should hire an attorney and an accountant who specialize in the specific areas relevant to opening a brewery. Some of the issues involved can be complex, and the assistance of a legal professional and an accountant can be invaluable."

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