As the competition for excellent legal talent continues to reach a fever pitch, Howard Bogard spoke with ALM’s Daily Report for a December 6, 2021 story about how firms are approaching the talent market for health care attorneys as the health care industry continues to navigate the business and real-life challenges of the pandemic.

“The virus is weighing on top of all decisions that health care providers are making at this point,” Bogard said, adding that providers have to view their one-, three- and five-year plans in a new light. “It doesn’t’ seem like COVID and the pandemic will be going away any time soon.”

Burr & Forman, like other firms, has included health care among its priority areas for recruitment, including the addition of several associates and Partner Cat Kirkland in November. But the competition for these quality attorneys is fierce, with Bogard saying it’s a “seller’s market” and law firms are the buyers.

“It’s a competitive market for any sort of experienced health care attorney,” Bogard said. “They have opportunities with several different firms, so as a firm looking to hire, you have to differentiate yourself.”

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